We are Notorious111.

A creative brand studio
that cracks brands wide open,
revealing their greatness like never before.

We drive results for brands that don't want to stand out - they want to be legends.

We live in the gray space,

Where new insights are found, legends are born, and exploration meets self-discovery.

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the space between.

We are Notorious111

The world doesn't need another advertising agency. People need a place where creativity and data come together to build meaningful connections. As a creative brand studio, we make brands matter by creating ideas that speak directly to minds and hearts, which in turn spark actions.

This isn't just marketing—it's about forging real connections that people can believe in and get excited about.

Guiding ethos

Culture isn't static

To make waves, you've got to dive in, get your hands dirty, and keep pushing.

Collaborate, break boundaries, and create stories that tempt, tease, and transform. Turn the ordinary into the extraordinary.

Featured clients

  • Inova HEALTH
  • Volkswagen
  • Kawasaki Motors Corp., U.S.A.
  • AvalonBay
  • Choice Hotels
  • Booz Allen Hamilton
  • DAI
  • Dollar General
  • National Aquarium
  • Monumental Sports
  • Washington Nationals
Client Image

Leadership

Explorers, Heroes, and Rebels

We're out in the world, bending the rules, smashing conventions, and turning wild ideas into something legendary.

  • Katie Hooper

    Co-Founder & Chief Executive Officer

  • Nicole Wyche

    Co-Founder & Chief Strategy Officer

  • Brandon Rochon

    Chief Creative Officer

  • Justine Song Henning

    Co-Founder & Chief Client Officer

  • Deena Smith

    Co-Founder & Chief Operating Officer

  • Winnie Lee

    Co-Founder & Chief Financial Officer

Practice Leads