Notorious111

A 60% lift in total revenue proves creative can be cool and convert.

Offering commercial and residential airflow solutions, Big Ass Fans is a bit blue collar meets black tuxedo. A little crass with class, which for a creative agency, is a REALLY fun place to play. From their name alone, people were familiar with the brand, but not with what the products actually did or why they should donkey up the dough for “just“ a ceiling fan. From pushing ass-based linguistics to their limits to desecrating an entire population of innocent limes, we showed product specs in ways you can’t unsee, leading to a 28% increase in how often web visitors make a purchase.